At Chaos Theory, a Social Media Content Strategist is more than just a content creator — you’re a storyteller, community builder, and strategist all rolled into one. You’ll work closely under the Community Manager to bring our brand to life on social media, engage with our ever-growing audience, and amplify our presence in the exciting world of sports, entertainment, and cryptocurrency.

If you love crafting impactful communications, thrive on building connections, and are eager to learn and grow, we want to talk to you.

A Day In The Life

You kick off your day by reviewing activity across the social media platforms and forums you manage. You notice a few comments on Twitter and Telegram that need thoughtful replies, and you craft responses that reflect our vibrant company culture. On Reddit, someone asks a question about our latest crypto partnership, so you jump in to provide a quick, engaging answer. Throughout the day, you also monitor our platform live chat and moderate where needed.

Later, you sync up with the Community Manager for a strategy meeting. Together, you plan how to showcase our latest partnership through a mix of social media posts, influencer campaigns, and community contests. You brainstorm ideas for content that will get people excited, like a “How-to” video series for our new casino bot or a live Q&A with a team member.

In the afternoon, you collaborate with the design team to create visuals for an upcoming Instagram post. Meanwhile, you draft tweets highlighting recent big wins in our casino and schedule them.

By late afternoon, you get word that a popular streamer is about to feature us in their live content. You quickly coordinate a plan to amplify the buzz on social media, tagging relevant hashtags and creating a follow-up campaign to engage their audience.

As the day winds down, you check analytics to see how your recent posts performed and share your findings with the Community Manager. You’re already thinking of ways to tweak the strategy and make tomorrow’s content even better.

You know your work matters, and that’s what keeps you inspired.

To succeed in this role, you’ll need:

• Creativity and Drive: A passion for innovation and a proactive approach to improving social media strategies.
• Exceptional Writing Skills: A knack for writing engaging, on-brand content for social media ads, posts, and captions.
• Empathy and Connection: The ability to write conversationally, connecting deeply with readers and fostering a sense of community.
• Social Media Savvy: Experience managing platforms like Twitter, Discord, and Telegram.
• Content Creation Expertise: Demonstrated ability to create various types of content, from written posts to infographics and short videos.
• Tool Proficiency: Familiarity with tools like Hootsuite, Sprout Social, or Tweethunter for scheduling and analytics.
• CMS Knowledge: Basic experience with platforms like WordPress or Webflow.
• Analytical Thinking: Understanding of social media metrics and the ability to provide actionable insights.
• Flexibility: Willingness to address active community needs, including occasional evening or weekend engagement.

It’s a Plus If You Have:

• Image editing skills using tools like Figma, Adobe Suite, or Canva.
• Knowledge of SEO and keyword optimization for social media content.
• Experience in Public Relations or crisis management.

Key Responsibilities:

• Collaborate with the Community Manager to develop and refine a social media strategy that aligns with our overall goals.
• Create compelling content tailored to different platforms, including posts, images, videos, and infographics.
• Manage and monitor social media accounts, responding to comments, messages, and mentions in a timely and engaging manner.
• Analyze performance metrics and provide insights to optimize social strategies.
• Build and nurture online communities, fostering engagement and responding to user feedback.
• Assist with managing social media ad campaigns, from budgeting to optimization.
• Monitor and protect the brand’s reputation across public forums and review sites.

What We Offer:

• Competitive salary and benefits.
• An exciting, fast-paced work environment with opportunities for growth.
• Regular skill development, mentoring, and career planning with management.
• Access to an in-house gym, free fitness classes, and a fully stocked kitchen and bar.
• A flexible work environment, including occasional work-from-home options.

To Apply:

Please send your CV and a brief introductory email to careers@chaostheory.hk with the subject line: Social Media Executive Application.